VICE GOLF
CONCEPT
2019

A ground up golf ball customization tool to excite a new generation of golfers.

Vice Golf concept landing screen where user has ability to select up to three cores for their golf ball.

The experience

Customizable golf balls made their way onto the market in the mid 2000s when golf retailers understood the need to offer more than overpriced golf balls to their customers. What these options are lacking, even today, is an experience that allows 100% customization (and a great user experience that goes with it). This concept explores a tablet app that allows the user to build their custom golf ball from the inside out.

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